Aisha Foy is a former award-winning Division 1 basketball player who went from only being focused on basketball to becoming an NCAA Women of the Year Nominee. As an athlete, Coach Ish decided to use basketball as a platform to create a better future for herself by participating in brand-building activities now called "NIL." 

Participating in NIL activities opened up a world of professional opportunities post-graduation, including landing a coaching position as the GA at Southeast Missouri State University (SEMO) and securing the dream job of a lifetime by serving as the Director of Recruiting for the University of Kentucky Wildcats. 

Coach Ish authored her first book, Success is My Major, outlining the blueprint for success in life and brand building. A basketball coach at heart, Coach Ish spent a season coaching on the EYBL circuit with the program that she played with as a kid, Boo Williams. 

Coach Ish founded Major NIL Success, a coaching and consulting company that educates and guides athletes, coaches, and parents through NIL successfully and helps high school and athletic departments and teams develop strategies for helping their athletes use their sport to build a legacy!

Now, she is YOUR NIL Coach, using a decade of brand-building expertise to help you use your sport to position yourself for Major NIL Success.